Segmentation of Market:-
For the identification of the market segment of the total market is of the greatest importance effort should be can't effective and the same time it should be a sufficiently large scale to reach the desired level below which the marketing effort would be ineffective.
Further segmention will be nedded for practical purpose depending upon the type of business.
- The Holiday turists.
- The business Tourists.
- Adventure Tourists.
- The common Interest Tourists.
- Age Group .
- Tour Type .
- Economy.
- Nationality.
- Type of tour.
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